Veltyria’s Origin Story: Honoring a Legacy of Color

Veltyria is not just a brand—it’s the continuation of a legacy that began many years ago with my father. He was a master of color and fabric, a true artisan who spent countless hours refining the art of dyeing, using old world techniques and shunning more modern conventional dyeing and screen printing innovations. In one article, he described this preference by saying, “We’re pretty much dark ages devotees.”

Being a second-generation fabric artist is both an honor and a responsibility. It’s about carrying forward traditions and techniques that my dad spent years perfecting, while also infusing my own verve and creativity into the work. Every product from Veltyria is a reflection of that legacy—and is imbued with that passion for the transformative power of color on fabric.